About Us

A strategic partner in sustainable tourism planning and development in Indonesia.

PT Firsa Profesional Indonesia

Founded in the heart of Eastern Indonesia—specifically in Makassar, South Sulawesi—PT. FIRSA Professional Indonesia is an integrated service provider specializing in human resource (HR) training, business management consulting, and event organization. We emerged in response to industry dynamics that demand rapid improvements in human competency and the adoption of modern, adaptive, and sustainable business governance.


We recognize that rapid economic growth—particularly in the tourism, hospitality, and creative economy sectors—requires a foundation of robust human resources. Consequently, PT. FIRSA Professional Indonesia positions itself not merely as a vendor, but as a strategic partner for private corporations, government agencies, non-profit organizations, and business enterprises.


By combining national and international operational standards with a deep understanding of local characteristics, we are dedicated to designing practical training programs, providing data-driven business consulting, and executing memorable events to create tangible, long-lasting impact.

Vision

To become a center of excellence in tourism planning and development, human resources, and adaptive, trusted, internationally standardized management consulting.

Mission

  1. Build excellent competencies through continuous tourism human resource development.
  2. Provide strategic solutions through data-driven consulting services tailored to client needs.
  3. Deliver memorable experiences through innovative event planning and execution.
  4. Encourage local sustainability by strengthening tourism and regional business potential.

Our Core Values

Our Strength

Focus on Excellence (Keunggulan Profesional)

We are never satisfied with ordinary results. We set the highest standards for every aspect of training, research, consulting, and event details to deliver exceptional service that exceeds our partners' expectations.

Integrity & Dignity (Integritas dan Martabat)

We uphold honesty, transparency, and moral responsibility in every business interaction. Inspired by the value of *Siri'*, we safeguard our reputation and client trust as the company's greatest assets.

Real Solution (Solusi Solutif & Aplikatif)

Each program is specifically designed to meet real-world needs. We go beyond mere theory, delivering concrete, data-driven solutions that are ready for implementation.

Sustainable Synergy (Sinergi Berkelanjutan)

We believe that true success stems from harmonious collaboration. We are committed to building close partnerships with clients, the industry, and the community to foster sustainable, shared growth.

Adaptabiity & Innovation (Inovasi Tanpa Batas)

The business world moves fast, and we move even faster. We constantly adapt to technological advancements, the latest market trends, and changes in industry regulations to ensure our solutions remain relevant and visionary.

LEADERSHIP TEAM

Our Leadership Team

Siti Fatimah Awaliyah, S.Psi

Founder & Executive Director

Siti Fatimah Awaliyah, S.Psi

Taqiyyah Al Aqilah, S.Tr.Par

Founder

Taqiyyah Al Aqilah, S.Tr.Par

Prof. Dr. Risma Niswaty, M.Si

Head of Consultant Div.

Prof. Dr. Risma Niswaty, M.Si

Mustafa, S.ST.Par., M.Pd.

Head of Training Program Div.

Mustafa, S.ST.Par., M.Pd.

Andri Machmury, S.E., M.Si

Head of MICE and Event Div.

Andri Machmury, S.E., M.Si

Muhammad Musawantoro, S.Pd., M.Pd

Head of Finance Dept.

Muhammad Musawantoro, S.Pd., M.Pd

Dr. Faisal Akbar Zaenal, S.Tr.Par., M.M.

Head of Marketing Dept.

Dr. Faisal Akbar Zaenal, S.Tr.Par., M.M.

Wolter Wadui, S.Tr.Par.

Administrator

Wolter Wadui, S.Tr.Par.

Ahmad Dani Sumadi, S.Tr.Par

Secretary

Ahmad Dani Sumadi, S.Tr.Par