The Nusantara Maritime Festival is held as part of efforts to boost the promotion of maritime tourism and expand the market for coastal destinations. The event features a sailing parade, water sports attractions, a creative economy product exhibition, and art performances involving local communities.
The presence of participants and tourists during the festival generates a positive impact on economic activity in the surrounding area. Operators of homestays, local transport services, and culinary businesses, as well as MSMEs, gain greater opportunities to showcase their products and services to visitors.